PM Modi's Gen Z style swipe at Congress ignites spirits in BJP rank & file?
Following Prime Minister Narendra Modi’s recent foray into Gen-Z-style digital messaging, the BJP’s revamped IT Cell has launched a highly coordinated social media blitz against the Congress. Under new leadership, ministers and state party handles have traded traditional infographics for stylized reels, rap tracks, and internet slang like “aura farming” and “FOMO”. This aggressive digital pivot involves national and regional allies synchronizing AI-generated memes and viral templates to heavily mock political rivals. As the political discourse rapidly shifts from standard policy debates to internet roasts, the ultimate question remains whether this aesthetic pivot will successfully capture the youth vote.
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